{"title":"Allison J. Steinke","description":"\u003cp\u003eAllison J. Steinke’s work offers a thoughtful exploration into the principles and strategies of branding, making complex concepts accessible and engaging. Readers interested in education and reference will find her approach both informative and practical, blending theory with real-world applications.\u003c\/p\u003e\n\n\u003cp\u003eHer books invite readers to deepen their understanding of brand thinking and development, ideal for students, professionals, and anyone eager to expand their knowledge in marketing and communications. Steinke’s clear and insightful writing makes these topics approachable without sacrificing depth.\u003c\/p\u003e","products":[{"product_id":"brand-thinking-by-haseon-park-9781538195208","title":"Brand Thinking","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eWhat does it mean to make a brand “believable,” and why should we care?\u003c\/strong\u003e In a world flooded with brand noise, authors Allison J. Steinke and Haseon Park show how authenticity, consistency, innovation, quality, emotional attachment, and credibility build believability. An essential concept for every marketing professional and student to explore!\u003c\/p\u003e\n\n\u003cp\u003eThis book introduces core brand concepts of belief systems, growth, strategy, and social influence to provide a roadmap for creating, refining, and sustaining responsible and believable brands. This thorough and immediately actionable theory of brand believability is based on rigorous research and case studies from across industry sectors.\u003c\/p\u003e\n\n\u003cp\u003eEach chapter of \u003cem\u003eBrand Thinking\u003c\/em\u003e puts theory into practice by presenting problems and solutions, and enables learning through engaging discussion questions and activities. \u003cem\u003eBrand Thinking\u003c\/em\u003e equips and empowers students, educators, and brand leaders to cultivate purpose and create unique designs and experiences to help brands achieve competitive advantage across the globe.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Bloomsbury Publishing PTY Ltd","offers":[{"title":"Default Title","offer_id":47430186598636,"sku":"9781538195208","price":54.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781538195208.jpg?v=1774559525"}],"url":"https:\/\/bookhero.co.nz\/collections\/allison-j-steinke.oembed","provider":"Book Hero","version":"1.0","type":"link"}