{"title":"Allen Gannett","description":"\u003cp\u003eAllen Gannett's work explores the intersection of creativity and human behaviour, offering fresh insights into how innovation flourishes. His books blend research and storytelling to reveal the patterns behind creative success.\u003c\/p\u003e\n\n\u003cp\u003eReaders can expect engaging, thought-provoking titles that inspire self-improvement and personal growth, perfect for anyone seeking to unlock their creative potential and understand what drives breakthrough ideas.\u003c\/p\u003e","products":[{"product_id":"the-creative-curve-by-allen-gannett-9780753548738","title":"The Creative Curve","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eBig data entrepreneur Allen Gannett busts the myth of creative genius and reveals the real secrets behind breakthrough success in any field.\u003c\/p\u003e\n\n\u003cp\u003eA great idea isn't a sudden light-bulb moment. It's taking something familiar and making it feel new.\u003c\/p\u003e\n\n\u003cp\u003eWe've been told a lie about the nature of creativity.\u003c\/p\u003e\n\n\u003cp\u003eWe're told stories about creative geniuses - the young Mozart who effortlessly overshadows the hardworking Salieri; Paul McCartney coming up with the tune for \u003cem\u003eYesterday\u003c\/em\u003e in a dream one morning; JK Rowling finding inspiration for Harry Potter sitting on a train to London. What we aren't told is the actual story behind such hits. In fact, there is a science and method for mainstream success, whether writing a popular novel, starting a company, or creating an effective marketing campaign. In this book, Allen Gannett - data wizard and successful entrepreneur - reveals the four laws of creativity that are proven to work.\u003c\/p\u003e\n\n\u003cp\u003eNew ideas are surprising at first and slowly become familiar as we get used to them. Allan Gannett reveals there's a sweet spot between what feels familiar and safe to us, and what is innovative and new - the point of optimal tension between safety and surprise, similarity and difference. The people we think of as creative geniuses are those who understand this sweet spot instinctively; they know what people find familiar and reassuring, and they find ways to reinvent it fresh.\u003c\/p\u003e\n\n\u003cp\u003ePacked with stories and insights ranging from the team behind \u003cem\u003eDear Evan Hansen\u003c\/em\u003e to the founder of Reddit, from the Chief Content Officer of Netflix to Michelin-starred chefs, \u003cem\u003eThe Creative Curve\u003c\/em\u003e will help you spend less time on ideas destined to fail and more time on ideas that really break out. This book is for everyone, whether you're a business leader, a creative artist, or a budding entrepreneur - and it will teach you the secret to conceiving great ideas that can achieve major success.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Gardners Books Ltd","offers":[{"title":"Default Title","offer_id":47593660907756,"sku":"9780753548738","price":42.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780753548738-the-creative-curve.jpg?v=1777852135"}],"url":"https:\/\/bookhero.co.nz\/collections\/allen-gannett.oembed","provider":"Book Hero","version":"1.0","type":"link"}