{"title":"Allan Peters","description":"\u003cp\u003eWelcome to our Allan Peters collection, where design enthusiasts and creative minds can delve into the inspirational world of logo design and branding. Allan Peters is a respected author, celebrated for his impactful insights into the arts and culture arena, particularly focusing on the lasting power of logos.\u003c\/p\u003e\n\n\u003cp\u003eOne of the standout works in this collection is \u003cem\u003eLogos that Last\u003c\/em\u003e. This book delves into the intricacies of creating logos that withstand the test of time, offering valuable guidance for both budding designers and seasoned professionals. Peters’ expert knowledge and practical advice help readers understand the foundational principles that make logos memorable and enduring.\u003c\/p\u003e\n\n\u003cp\u003eExplore Allan Peters' works to gain a deeper understanding of design elements that influence our visual landscape. Whether you’re looking to optimise your design skills for professional success or personal projects, Allan Peters' books offer a treasure trove of inspiration and learning.\u003c\/p\u003e","products":[{"product_id":"logos-that-last-by-allan-peters-9780760383179","title":"Logos that Last","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cb\u003eLearn how to create iconic visual branding that stands the test of time with the innovative tools and inspiration in \u003ci\u003eLogos That Last\u003c\/i\u003e.\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003eAward-winning graphic designer Allan Peters has distilled the knowledge and experience of a 20-year career into this \u003cb\u003elandmark guide for designers and brand strategists of any level\u003c\/b\u003e.\u003c\/p\u003e\n\n\u003cp\u003eThrough the years, Peters has designed hundreds of logos for top brands as well as personal passion projects, and has developed a unique creative process he shares in \u003ci\u003eLogos that Last\u003c\/i\u003e for the very first time. Learn how to \u003cb\u003ebuild great relationships with clients\u003c\/b\u003e, while \u003cb\u003ecultivating consistency and productivity\u003c\/b\u003e.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eLogos that Last\u003c\/i\u003e also includes:\u003c\/p\u003e\n\u003cul\u003e\n    \u003cli\u003eDetailed case studies that follow designs from concept to completion\u003c\/li\u003e\n    \u003cli\u003eTips for turning a good idea into a great logo\u003c\/li\u003e\n    \u003cli\u003eStrategies for extending a great logo into a dynamic brand system\u003c\/li\u003e\n    \u003cli\u003eAdvice for turning your passion into your profession\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWith \u003ci\u003eLogos that Last\u003c\/i\u003e, discover how to create inventive, thoughtful, and enduring logos with Peters's own hands-on, step-by-step process.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":47371245945068,"sku":"9780760383179","price":79.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/19759973482458.jpg?v=1773217463"}],"url":"https:\/\/bookhero.co.nz\/collections\/allan-peters.oembed","provider":"Book Hero","version":"1.0","type":"link"}