{"title":"Alex W. White","description":"\u003cp\u003e\u003cstrong\u003eAlex W. White\u003c\/strong\u003e offers insightful works on graphic design, blending practical techniques with creative theory. His books explore the principles behind compelling visual communication, guiding readers through the process of editing and designing with clarity and impact.\u003c\/p\u003e\n\n\u003cp\u003eIdeal for artists, designers, and anyone interested in the visual arts, White’s writing emphasises simplicity and effectiveness, making complex concepts accessible and inspiring thoughtful design choices.\u003c\/p\u003e","products":[{"product_id":"the-elements-of-graphic-design-by-alex-w-white-9781581157628","title":"The Elements of Graphic Design","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThis very popular design book has been wholly revised and expanded to feature a new dimension of inspiring and counterintuitive ideas to thinking about graphic design relationships. \u003ci\u003eThe Elements of Graphic Design, Second Edition\u003c\/i\u003e is now in full colour in a larger, 8 x 10-inch trim size, and contains 40 percent more content and over 750 images to enhance and better clarify the concepts in this thought-provoking resource. The second edition also includes a new section on web design and new discussions of modularity, framing, motion and time, rules of randomness, and numerous quotes supported by images and biographies.\u003c\/p\u003e\n\n\u003cp\u003eThis pioneering work provides designers, art directors, and students—regardless of experience— with a unique approach to successful design. Veteran designer and educator Alex W. White has assembled a wealth of information and examples in his exploration of what makes visual design stunning and easy to read. Readers will discover White's four elements of graphic design, including how to define and reveal dominant images, words, and concepts; use scale, colour, and position to guide the viewer through levels of importance; employ white space as a significant component of design and not merely as background; and use display and text type for maximum comprehension and value to the reader. Offering a new way to think about and use the four design elements, this book is certain to inspire better design.\u003c\/p\u003e\n\n\u003cp\u003eAllworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theatre, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a \u003ci\u003eNew York Times\u003c\/i\u003e bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"NewSouth Books","offers":[{"title":"Default Title","offer_id":47428245651692,"sku":"9781581157628","price":64.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781581157628.jpg?v=1774766784"},{"product_id":"editing-by-design-by-alex-w-white-9781621537601","title":"Editing by Design","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eAn Industry Classic, Revised for the Modern Age\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis classic guide to winning readers for designers, art directors, and editors has been completely updated to be applicable to both online and print publication design. As it contains truths about effective visual communication that transcend ever-changing technology, this book has been in continuous publication since 1974. Revised with the careful attention of widely respected author and professor of graphic design Alex W. White, \u003cem\u003eEditing by Design\u003c\/em\u003e, Fourth Edition, describes how both word people and design people have the same task: to reveal the true core of each message as plainly and compellingly as possible. It is a book vital to creators of today's online and print media.\u003c\/p\u003e\n\n\u003cp\u003eReaders will find ways to marry content and form, helping story and design to reinforce each other, and create pages that are irresistible. Brimming with three hundred illustrations, chapters cover a wealth of design and editing matters, including:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eHow to think about \"editing\" and \"design\" as a word person and a design person\u003c\/li\u003e\n  \u003cli\u003eTeamwork and collaboration for story clarity\u003c\/li\u003e\n  \u003cli\u003eOriginality and inducement for the reader\u003c\/li\u003e\n  \u003cli\u003eColumns and grids for organization and consistency\u003c\/li\u003e\n  \u003cli\u003eCovers and content listings as tools for deeper reader involvement\u003c\/li\u003e\n  \u003cli\u003eHow to use type hierarchy to catch and lure readers\u003c\/li\u003e\n  \u003cli\u003eRepresentational and non-representational imagery\u003c\/li\u003e\n  \u003cli\u003eUsing colour as a branding device\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eReaders will learn how editor-designer collaboration can achieve maximum creative impact through the effective use of words, images, and space. Full of practical examples, this book is equally for designers looking for a deeper understanding of how to design better and for writers and editors wanting to communicate more vividly with the utmost impact, as well as for editorial directors and publishers seeking a competitive advantage.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"NewSouth Books","offers":[{"title":"Default Title","offer_id":47455549718764,"sku":"9781621537601","price":64.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/91qE4a6kIPL._SL1500.jpg?v=1774782341"},{"product_id":"the-elements-of-graphic-design-by-alex-w-white-9781621537595","title":"The Elements of Graphic Design","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eIn full colour, with over 750 images to enhance and clarify the concepts, this thought-provoking resource is for graphic designers, professors, and students.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis Third Edition, wholly revised and updated with essays on design thinking by seven industry leaders and a wealth of new images, provides designers, art directors, and students—regardless of experience—with a unique approach to thoughtful, convincing design. It is presented in full colour with guidance on the rules of design and how to break them for the reader's benefit.\u003c\/p\u003e\n\n\u003cp\u003eContributing essayists are Niklaus Troxler, Geray Gencer, Ashley Schofield, Brian D. Miller, Fons Hickman, Max Shangle, and Tad Crawford.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThe Elements of Graphic Design, Third Edition\u003c\/em\u003e describes how to:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eEmploy white space as a significant component of design\u003c\/li\u003e\n  \u003cli\u003eDefine and reveal dominant images, words, and concepts\u003c\/li\u003e\n  \u003cli\u003eUse scale, position, and colour to guide readers through levels of importance\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eUse type for maximum comprehension and value to the reader.\u003c\/p\u003e\n\n\u003cp\u003eEducator, author, and thirty-five-year design veteran Alex W. White has assembled a wealth of information and examples in his exploration of what makes visual design both stunning and powerfully attractive to readers.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"NewSouth Books","offers":[{"title":"Default Title","offer_id":47607938384108,"sku":"9781621537595","price":84.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/8cc6bee5b3807a80747e76a82dbd70d6.jpg?v=1778186346"}],"url":"https:\/\/bookhero.co.nz\/collections\/alex-w-white.oembed","provider":"Book Hero","version":"1.0","type":"link"}