{"title":"Alex Pentland","description":"\u003cp\u003eWelcome to our carefully curated collection of works by Alex Pentland, a renowned thinker and influential figure in the fields of Science and Nature. If you're intrigued by the mechanics of human interaction and the spread of innovation, Pentland's insightful works are a must-read.\u003c\/p\u003e\n\n\u003cp\u003eOne of his most celebrated publications, \u003cem\u003eSocial Physics: How Good Ideas Spread - The Lessons From A New Science\u003c\/em\u003e, delves into the fascinating world of social dynamics. This groundbreaking book offers a fresh perspective on how we can utilise big data to predict and shape human behaviours. Pentland's unique approach combines data analytics with social science, providing readers with invaluable insights into the power of social networks and collective intelligence.\u003c\/p\u003e\n\n\u003cp\u003eAlex Pentland's work stands at the intersection of technology and human interaction, offering readers an enlightening journey through the pivotal role data analytics play in shaping modern society. Whether you're an enthusiast of science, a curious mind looking to understand the underpinnings of innovation, or someone seeking to harness the power of social networks, exploring this collection will undoubtedly expand your understanding of today’s interconnected world.\u003c\/p\u003e\n\n\u003cp\u003eImmerse yourself in Alex Pentland's thought-provoking books and discover the transformative ways in which good ideas spread to drive societal progress.\u003c\/p\u003e","products":[{"product_id":"social-physics-how-good-ideas-spread-the-lessons-from-a-new-science-by-alex-pentland-9781922070890","title":"Social Physics: How Good Ideas Spread - The Lessons From A New Science","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eWhere do ideas come from? How do they get put into action? How can we create social structures that are productive and creative?\u003c\/p\u003e\n\n\u003cp\u003eIf the Big Data revolution has a presiding genius, it is MIT's Alex Pentland. Over years of groundbreaking experiments, he has distilled remarkable discoveries that have become the bedrock of a new scientific field: social physics. This revolutionary science shows that innovation doesn't come from a few exceptionally bright people, but from the flow of ideas—especially how our social networks spread ideas and turn those ideas into behaviours.\u003c\/p\u003e\n\n\u003cp\u003eThanks to the rise of smartphones, GPS devices, and the internet, Pentland and his teams can study patterns of information exchange in a social network, without any knowledge of the content of the information. Using this data, they can tell with stunning accuracy how effective that network is, whether it's a business or an entire city. Pentland shows us how to fine-tune these networks to improve their performance—for instance, by maximising a group's collective intelligence, or by using social incentives to work through disruptive change.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eSocial Physics\u003c\/em\u003e will change the way we think about how we learn and how our social groups work—and can be made to work better, at every level of society. It is an entirely new way to look at life itself.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House NZ","offers":[{"title":"Default Title","offer_id":46342698795244,"sku":"9781922070890","price":34.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9120023482872.jpg?v=1743935478"}],"url":"https:\/\/bookhero.co.nz\/collections\/alex-pentland.oembed","provider":"Book Hero","version":"1.0","type":"link"}