{"title":"Alex Goldfayn","description":"\u003cp\u003eAlex Goldfayn’s works offer practical strategies and bold insights for anyone looking to elevate their sales approach in today’s competitive market. His books blend clear advice with motivational guidance, emphasising authentic communication and effective selling techniques.\u003c\/p\u003e\n\n\u003cp\u003eReaders can expect a fresh perspective on entrepreneurship and business growth, focusing on confident, results-driven methods that challenge conventional sales tactics. Goldfayn’s writing is both accessible and empowering, ideal for professionals aiming to sharpen their skills and boost performance.\u003c\/p\u003e","products":[{"product_id":"pick-up-the-phone-and-sell-by-alex-goldfayn-9781119814603","title":"Pick Up The Phone and Sell","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eUnlock the power of a simple phone call to boost your sales with guidance from a world-renowned expert.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eIn \u003ci\u003ePick Up The Phone and Sell: How Proactive Calls To Customers and Prospects Can Double Your Sales\u003c\/i\u003e, sales expert, consultant, and \u003ci\u003eWall Street Journal\u003c\/i\u003e bestselling author Alex Goldfayn delivers a comprehensive roadmap to one of the most important weapons in any salesperson’s arsenal: the phone.\u003c\/p\u003e\n\n\u003cp\u003eFrom the author of \u003ci\u003eSelling Boldly\u003c\/i\u003e and \u003ci\u003e5-Minute Selling\u003c\/i\u003e, the book teaches you techniques to supercharge your sales by making the proactive call the tip of your selling spear. In addition to critical advice on how to call people you don’t know, this timely and important book includes:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eA thorough introduction to the power of a proactive phone call and links to free call planners and trackers at goldfayn.com\u003c\/li\u003e\n    \u003cli\u003eDirection on how to use text messaging as an adjunct to phone sales\u003c\/li\u003e\n    \u003cli\u003eInstructions on the appropriate role of social media, including LinkedIn, in boosting telephone sales\u003c\/li\u003e\n    \u003cli\u003eGuidance on how to stop being afraid of phone calls and how to effectively warm up any cold call.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003ePerfect for new and experienced salespeople alike, who are more comfortable with email, videoconferencing, social media, and text than they are with the telephone, \u003ci\u003ePick Up The Phone and Sell\u003c\/i\u003e is an indispensable guide to one of the most important and lucrative tools in the selling profession.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854750830828,"sku":"9781119814603","price":47.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/ca5c85ee2490f152a5d9c2a59324efb3.jpg?v=1759265463"},{"product_id":"selling-boldly-by-alex-goldfayn-9781119436331","title":"Selling Boldly","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eWALL STREET JOURNAL BESTSELLER!\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eIf you're in sales, fear has cost you millions of dollars, and this book is for you.\u003c\/p\u003e\n\n\u003cp\u003eFear is the reason most salespeople don't like to pick up the phone (salespeople average just \u003cem\u003efour\u003c\/em\u003e hours per week on the phone, and our job is to talk to humans!).\u003c\/p\u003e\n\n\u003cp\u003eFear is the reason we don't ask for the business more, even though our customers \u003cem\u003ewant\u003c\/em\u003e to buy from us.\u003c\/p\u003e\n\n\u003cp\u003eFear is the reason we don't offer our customers additional products and services, even though they would love to buy more from us.\u003c\/p\u003e\n\n\u003cp\u003eThis book deals with that fear.\u003c\/p\u003e\n\n\u003cp\u003eYou will learn \u003cem\u003eexactly\u003c\/em\u003e how to overcome this destructive fear in sales and replace it with confidence, optimism, gratitude, joy, and proactive sales work. These are the powerful principles in the new field of positive psychology which are transforming how we work and succeed. \u003cem\u003eSelling Boldly\u003c\/em\u003e is the first book that leverages positive psychology to help you sell more.\u003c\/p\u003e\n\n\u003cp\u003eYou'll also learn a series of fast, simple sales-growth techniques—like how to add on to existing orders, how to close 20% more quotes and proposals instantly, and how to properly ask for and receive referrals—that will grow your sales dramatically and quickly.\u003c\/p\u003e\n\n\u003cp\u003eAlex Goldfayn's clients grow their sales by 10-20% annually, every year, as long as they apply his simple approaches.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eYOU ALREADY KNOW WHAT TO DO\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eI am not going to teach you much in this book that you don't already know.\u003c\/p\u003e\n\n\u003cp\u003eYou're a professional salesperson. You do this for a living. You \u003cem\u003eknow\u003c\/em\u003e, for example, that testimonials and referrals are among the best ways we have to grow sales, right? But do you ask for them enough? Most people don't.\u003c\/p\u003e\n\n\u003cp\u003eYou know that calling a customer on the phone is more effective than emailing her, but you still often revert to email.\u003c\/p\u003e\n\n\u003cp\u003eYou know your customers buy other products and services that you can help them with, but you don't ask them about these products. You’d like to help them, and they would like more of your help—that is why they've been with you for five or ten or twenty years—but nevertheless we don't ask them.\u003c\/p\u003e\n\n\u003cp\u003eThere is a difference between knowing what to do, and actually doing it.\u003c\/p\u003e\n\n\u003cp\u003eI know you know.\u003c\/p\u003e\n\n\u003cp\u003eWith \u003cem\u003eSelling Boldly\u003c\/em\u003e, we start to do what we already \u003cem\u003eknow\u003c\/em\u003e. We will cover what \u003cem\u003ekeeps\u003c\/em\u003e us from doing these things (fear), how to overcome it (by listening to your happy customers), and how to implement these simple but powerful sales growth techniques (by briefly planning them, also \u003cem\u003edoing\u003c\/em\u003e them).\u003c\/p\u003e\n\n\u003cp\u003eBecause sales growth comes from doing, not knowing.\u003c\/p\u003e\n\n\u003cp\u003eToday, we start doing.\u003c\/p\u003e\n\n\u003cp\u003eAnd growing.\u003c\/p\u003e\n\n\u003cp\u003eThese approaches are laid out in this book, in precise detail, for you to implement in your own work.\u003c\/p\u003e\n\n\u003cp\u003eAlex doesn't hold anything back in this manual for selling more.\u003c\/p\u003e\n\n\u003cp\u003eWhat's the secret to selling more?\u003c\/p\u003e\n\n\u003cp\u003eThere is no secret.\u003c\/p\u003e\n\n\u003cp\u003eThere is no magic bullet.\u003c\/p\u003e\n\n\u003cp\u003eThere is only the work.\u003c\/p\u003e\n\n\u003cp\u003eThere are only the mindsets, and the communications.\u003c\/p\u003e\n\n\u003cp\u003eIn \u003cem\u003eSelling Boldly\u003c\/em\u003e, Alex teaches readers how to attain these mindsets, and how to implement these communications, so that sales have no choice but to grow!\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47464198865132,"sku":"9781119436331","price":51.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781119436331-selling-boldly.jpg?v=1775042070"}],"url":"https:\/\/bookhero.co.nz\/collections\/alex-goldfayn.oembed","provider":"Book Hero","version":"1.0","type":"link"}