{"title":"Alastair M. Morrison","description":"\u003cp\u003eAlastair M. Morrison's works delve into the dynamic field of tourism management, offering insightful analysis on marketing strategies and destination development. His books serve as essential resources for those studying or working within the tourism and hospitality sectors, blending theory with practical application.\u003c\/p\u003e\n\n\u003cp\u003eReaders can expect clear, well-structured discussions on the challenges and opportunities in managing tourism destinations, making his collection particularly valuable for education and professional reference. Morrison’s contributions provide a thoughtful perspective on harnessing tourism’s potential responsibly and effectively.\u003c\/p\u003e","products":[{"product_id":"marketing-and-managing-tourism-destinations-by-alastair-m-morrison-9781032380698","title":"Marketing and Managing Tourism Destinations","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eMarketing and Managing Tourism Destinations\u003c\/em\u003e is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organisations (DMOs), how they conduct business, and the major opportunities, challenges, and issues they face to compete for the global leisure and business travel markets.\u003c\/p\u003e\n\n\u003cp\u003eMuch has changed since the publication of the second edition of this book in 2018. The COVID-19 pandemic was unpredictable at the time and has caused havoc for destinations and DMOs. The third edition includes many materials about the COVID-19 impacts and recovery from the pandemic.\u003c\/p\u003e\n\n\u003cp\u003eThis third edition has been updated to include:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eFour new chapters (Chapter 2—“Destination Sustainability and Social Responsibility”; Chapter 3—“Quality of Life and Well-Being of Destination Residents”; Chapter 11—“Destination Crisis Management”; and Chapter 20—“Destination Management Performance Measurement and Management”).\u003c\/li\u003e\n  \u003cli\u003eNew and updated international case examples to show the practical realities and approaches to managing different destinations around the world.\u003c\/li\u003e\n  \u003cli\u003eCoverage of contemporary topics such as COVID-19, social responsibility, metaverse, mixed reality, virtual meetings, teleworking, digital nomads, viral marketing, blended travel, regenerative tourism, meaningful travel, and several others.\u003c\/li\u003e\n  \u003cli\u003eA significantly improved illustration programme.\u003c\/li\u003e\n  \u003cli\u003eKeyword lists.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eIt is illustrated in full colour and packed with features to encourage reflection on main themes, spur critical thinking, and show theory in practice. Written by an author with many years of industry practice, university teaching, and professional training experience, this book is the essential guide to the subject for tourism, hospitality, and events students and industry practitioners alike.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":47606682321132,"sku":"9781032380698","price":132.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/c56030adac0c701a6f0cc9013f1fffa6.jpg?v=1778191650"},{"product_id":"marketing-and-managing-tourism-destinations-by-alastair-m-morrison-9781032380674","title":"Marketing and Managing Tourism Destinations","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eMarketing and Managing Tourism Destinations\u003c\/em\u003e is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organisations (DMOs), how they conduct business, major opportunities, and challenges they face to compete for the global leisure and business travel markets.\u003c\/p\u003e\n\n\u003cp\u003eMuch has changed since the publication of the second edition of this book in 2018. The COVID-19 pandemic was unpredictable at the time and has caused havoc for destinations and DMOs. The third edition includes many materials about the COVID-19 impacts and recovery from the pandemic.\u003c\/p\u003e\n\n\u003cp\u003eThis third edition has been updated to include:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eFour new chapters (Chapter 2—“Destination Sustainability and Social Responsibility”; Chapter 3—“Quality of Life and Well-Being of Destination Residents”; Chapter 11—“Destination Crisis Management”; and Chapter 20—“Destination Management Performance Measurement and Management”)\u003c\/li\u003e\n  \u003cli\u003eNew and updated international case examples to show the practical realities and approaches to managing different destinations around the world\u003c\/li\u003e\n  \u003cli\u003eCoverage of contemporary topics including, for example, COVID-19, social responsibility, metaverse, mixed reality, virtual meetings, teleworking, digital nomads, viral marketing, blended travel, regenerative tourism, meaningful travel, and several others\u003c\/li\u003e\n  \u003cli\u003eA significantly improved illustration programme\u003c\/li\u003e\n  \u003cli\u003eKeyword lists\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eIt is illustrated in full colour and packed with features to encourage reflection on main themes, spur critical thinking, and show theory in practice. Written by an author with many years of industry practice, university teaching, and professional training experience, this book is the essential guide to the subject for tourism, hospitality, and events students and industry practitioners alike.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":47606682353900,"sku":"9781032380674","price":318.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781032380674-marketing-and-managing-tourism-destinations.jpg?v=1778155336"},{"product_id":"tourism-marketing-by-alastair-m-morrison-9780415726351","title":"Tourism Marketing","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eTourism Marketing: In the Age of the Consumer\u003c\/em\u003e offers a fresh and contemporary approach as an introductory textbook on tourism marketing. Six major themes along with the traditional core marketing principles are blended together:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eAge of the consumer: This book places the customer at the heart of tourism marketing and not the sector’s promotional apparatus.\u003c\/li\u003e\n    \u003cli\u003eExperiences: It highlights the growing consumer interest in the enjoyment of experiences and experiential marketing.\u003c\/li\u003e\n    \u003cli\u003eNew media: Social media and e-marketing are given emphasis throughout. Coverage of new media is present in all chapters.\u003c\/li\u003e\n    \u003cli\u003eGlobal marketplace: Every chapter adopts a global outlook and offers international perspectives.\u003c\/li\u003e\n    \u003cli\u003eEnvironment and social responsibility: An emphasis is placed on the sustainability of tourism, including the concepts of ethical tourism and social responsibility.\u003c\/li\u003e\n    \u003cli\u003eEvents: This book treats events as a major tourism marketing topic and integrates events within the concept of experiential marketing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWritten in an engaging and accessible style, \u003cem\u003eTourism Marketing: In the Age of the Consumer\u003c\/em\u003e is richly illustrated and full of actual case studies and examples looking at a wide variety of topics such as slum tourism, the sharing economy, staycations, event bidding, coping with COVID-19, air travel emissions and many more.\u003c\/p\u003e\n\n\u003cp\u003eFour features add interest and bring greater pedagogical value – Quick Bytes, Case Studies, Industry Voices and Vignettes. This will be essential reading for all tourism marketing students.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47608207868140,"sku":"9780415726351","price":282.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780415726351-tourism-marketing.jpg?v=1778189681"}],"url":"https:\/\/bookhero.co.nz\/collections\/alastair-m-morrison.oembed","provider":"Book Hero","version":"1.0","type":"link"}