{"title":"Alan Fyall","description":"\u003cp\u003eAlan Fyall specialises in insightful works centred on marketing within the tourism and hospitality sectors. His books blend practical strategies with academic rigour, making them valuable resources for students and professionals alike.\u003c\/p\u003e\n\n\u003cp\u003eReaders can expect clear, well-researched content that explores industry trends and challenges, helping to deepen understanding of how effective marketing shapes travel and hospitality experiences.\u003c\/p\u003e","products":[{"product_id":"marketing-for-tourism-and-hospitality-by-alan-fyall-9781138121294","title":"Marketing for Tourism and Hospitality","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThe marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eMarketing for Tourism and Hospitality\u003c\/em\u003e provides students with a contemporary, accessible and useful resource as they prepare to encounter the complexities and challenges of tourism and hospitality marketing globally. A clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material provide students with an enjoyable and digestible resource that is both academically rigorous and practice-oriented, helping them prepare for day-to-day problems in the dynamic world of marketing.\u003c\/p\u003e\n\n\u003cp\u003eThis contemporary, challenging and highly applied text is an indispensable resource for all students of tourism and hospitality degree programmes.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":47606682747116,"sku":"9781138121294","price":113.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781138121294-marketing-for-tourism-and-hospitality.jpg?v=1778155385"}],"url":"https:\/\/bookhero.co.nz\/collections\/alan-fyall.oembed","provider":"Book Hero","version":"1.0","type":"link"}