{"title":"Afdhel Aziz","description":"\u003cp\u003eDiscover the transformative insights of \u003cem\u003eAfdhel Aziz\u003c\/em\u003e, a renowned author and speaker dedicated to reshaping how we approach business and personal growth. Aziz's works provide an enlightening journey into the world of purpose-driven living, grounded in the belief that doing good is not only beneficial for society but also essential for business success.\u003c\/p\u003e\n\n\u003cp\u003eExplore the series \u003cem\u003eGood Is the New Cool\u003c\/em\u003e, featuring compelling guides such as the \u003cem\u003eGuide to Conscious Business\u003c\/em\u003e, which inspires entrepreneurs and leaders to foster ethical and sustainable business practices. The \u003cem\u003eGuide to Meaningful Marketing\u003c\/em\u003e challenges traditional marketing concepts, encouraging businesses to connect with consumers through authenticity and social impact.\u003c\/p\u003e\n\n\u003cp\u003eFor those on a personal quest for purpose, Aziz’s \u003cem\u003eGuide to Personal Purpose\u003c\/em\u003e offers practical advice and inspirational stories that help individuals align their career paths with their personal values, leading to a more fulfilling life.\u003c\/p\u003e\n\n\u003cp\u003eAfdhel Aziz's books are a must-read for anyone interested in Business \u0026amp; Entrepreneurship, as well as Self-Help \u0026amp; Personal Development. His engaging style and profound insights make his works an invaluable addition to your reading list, providing the tools to harness the power of good in both professional and personal realms.\u003c\/p\u003e","products":[{"product_id":"good-is-the-new-cool-guide-to-conscious-business-by-afdhel-aziz-9781394284474","title":"Good Is the New Cool Guide to Conscious Business","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eHow brands can evolve to win with conscious consumers\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eIn the \u003cem\u003eGood Is the New Cool Guide to Conscious Business: How Companies Can Drive Growth Through Positive Impact\u003c\/em\u003e, conscious capitalism experts Afdhel Aziz and Bobby Jones deliver all of the knowledge and tools needed to discover, design, and deploy sustainable and inclusive growth within any organisation.\u003c\/p\u003e\n\n\u003cp\u003eThis book draws on stories, insights, and case studies from leaders at successful purpose-driven corporations around the world, from Fortune 500 giants like Unilever and Procter to tech disruptors like Tesla, Microsoft, and Airbnb, as well as beloved brands like Lego, Adidas, and Patagonia.\u003c\/p\u003e\n\n\u003cp\u003eIn the last decade, corporations were required to meet the digital age's challenges and opportunities. Today, corporations must meet the purpose-based demands of consumers, employees, and investors—or get left behind. In this book, readers will learn about:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eThe seven qualities of an inspiring and motivating purpose statement\u003c\/li\u003e\n  \u003cli\u003eHarnessing nine principles of purpose, including “Purpose doesn't have to be political,” “Purpose is about putting your money where your mission is,” and “Purpose is about measuring what you treasure”\u003c\/li\u003e\n  \u003cli\u003eUnderstanding the rise of impact investors and measuring the ROI of purpose-based corporate initiatives\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eThought-provoking, accessible, and inspiring, the \u003cem\u003eGood Is the New Cool Guide to Conscious Business\u003c\/em\u003e earns a well-deserved spot on the bookshelves of all C-suite business leaders seeking a new vision to transform their organisations, and the world, for the better.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854560481516,"sku":"9781394284474","price":52.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/852b2f70a3da4a681f2b83f383fd57a8.jpg?v=1759268450"},{"product_id":"good-is-the-new-cool-guide-to-meaningful-marketing-by-afdhel-aziz-9781394281756","title":"Good Is the New Cool Guide to Meaningful Marketing","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cb\u003eHow brands can evolve to win with conscious consumers\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eGood Is the New Cool Guide to Meaningful Marketing\u003c\/i\u003e is your guide to future-proof your brand with purpose-driven strategies and activations that meet the demands of the new world of conscious capitalism. This book takes readers behind the scenes at some of the world's most famous brands—from purpose-driven pioneers like TOMS, the Honest Company, and Chobani, to household names like Oreo, Call of Duty, and Brand Jordan—to show you how a new wave of marketers are collaborating with values-driven creators of cool like Pharrell, Lady Gaga, and Justin Bieber.\u003c\/p\u003e\n\n\u003cp\u003eIn this book, readers will learn about:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eHow brands can authentically discover and deploy their social purpose in ways that drive brand love and financial growth.\u003c\/li\u003e\n    \u003cli\u003eThe Seven Steps of Meaningful Marketing, including “Think Citizens Not Consumers,” “Solve Problems from the Everyday to the Epic,” and “People are the New Media”.\u003c\/li\u003e\n    \u003cli\u003eHow brands can collaborate with nonprofits to make money and do good at the same time, using examples from Product(RED), Rivet, and Choose Love.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003ci\u003eGood Is the New Cool Guide to Meaningful Marketing\u003c\/i\u003e earns a well-deserved spot on the bookshelves of all forward-thinking leaders in business, from startups to Fortune 500 companies, seeking to ride the winds of change and market in a better, more meaningful way.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854560514284,"sku":"9781394281756","price":52.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/f03b309f09f2a962d218f3725677e4d8.jpg?v=1759268445"},{"product_id":"good-is-the-new-cool-guide-to-personal-purpose-by-afdhel-aziz-9781394274864","title":"Good Is the New Cool Guide to Personal Purpose","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Supercharge Your Career with Purpose and Impact\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eAt a time when employee engagement has never been lower, the \u003cem\u003eGood Is the New Cool Guide to Personal Purpose: Designing a Meaningful and Prosperous Career\u003c\/em\u003e helps employees bring their full selves to work by helping them discover and use their personal Purpose to fuel their careers. This can lead to higher levels of physical, emotional, and mental health, as well as huge benefits to organisations in the form of higher levels of engagement, innovation, recruitment, and retention.\u003c\/p\u003e\n\n\u003cp\u003eThis book explores the ground-breaking GPS to Purpose framework for finding Personal Purpose, helping readers pinpoint their Gifts, Passions, and how they can be of Service to others, and in the process drive business growth through solving social and environmental problems.\u003c\/p\u003e\n\n\u003cp\u003eWith ideas applied at Fortune 500 companies like Adidas, PepsiCo, Microsoft, and others, this book discusses topics including:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eExplaining what Personal Purpose is in a clear and accessible way\u003c\/li\u003e\n  \u003cli\u003eUnpacking the many mental, physical, and financial benefits of finding Purpose\u003c\/li\u003e\n  \u003cli\u003eHow to unleash your inner ‘Intrapreneur’ at work\u003c\/li\u003e\n  \u003cli\u003eHow to write an inspiring Living Vision for your life—and your work\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eThe \u003cem\u003eGood Is the New Cool Guide to Personal Purpose\u003c\/em\u003e earns a well-deserved spot on the bookshelves of all employees seeking to design a career that is both meaningful and successful—and help them drive growth in an entrepreneurial way through solving social and environmental problems.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46868613791980,"sku":"9781394274864","price":52.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/11288283482684.jpg?v=1759761919"}],"url":"https:\/\/bookhero.co.nz\/collections\/afdhel-aziz.oembed","provider":"Book Hero","version":"1.0","type":"link"}