{"title":"Adam Nocek","description":"\u003cp\u003eAdam Nocek’s work explores the dynamic intersections of creativity and perception, inviting readers to engage deeply with contemporary arts and culture. Through insightful prose and compelling analysis, his books offer a thoughtful examination of how artistic expression shapes and reflects our world.\u003c\/p\u003e\n\n\u003cp\u003eTitles like \u003cem\u003eMolecular Capture\u003c\/em\u003e exemplify Nocek’s capacity to blend conceptual inquiry with vivid detail, appealing to readers interested in enriching their understanding of the evolving cultural landscape. His writing serves as a bridge between innovative art forms and the thoughtful observer.\u003c\/p\u003e","products":[{"product_id":"molecular-capture-by-adam-nocek-9781517910341","title":"Molecular Capture","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eHow computer animation technologies became vital visualization tools in the life sciences\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eWho would have thought that computer animation technologies developed in the second half of the twentieth century would become essential visualization tools in today’s biosciences? This book is the first to examine this phenomenon. \u003cem\u003eMolecular Capture\u003c\/em\u003e reveals how popular media consumption and biological knowledge production have converged in molecular animations—computer simulations of molecular and cellular processes that immerse viewers in the temporal unfolding of molecular worlds—to produce new regimes of seeing and knowing.\u003c\/p\u003e\n\n\u003cp\u003eSituating the development of this technology within an evolving field of historical, epistemological, and political negotiations, Adam Nocek argues that molecular animations not only represent a key transformation in the visual knowledge practices of life scientists but also bring into sharp focus fundamental mutations in power within neoliberal capitalism. In particular, he reveals how the convergence of the visual economies of science and entertainment in molecular animations extends neoliberal modes of governance to the perceptual practices of scientific subjects. Drawing on Alfred North Whitehead’s speculative metaphysics and Michel Foucault’s genealogy of governmentality, Nocek builds a media philosophy well equipped to examine the unique coordination of media cultures in this undertheorized form of scientific media. More specifically, he demonstrates how governmentality operates across visual practices in the biosciences and the popular mediasphere to shape a molecular animation apparatus that unites scientific knowledge and entertainment culture.\u003c\/p\u003e\n\n\u003cp\u003eUltimately, \u003cem\u003eMolecular Capture\u003c\/em\u003e proposes that molecular animation is an achievement of governmental design. It weaves together speculative media philosophy, science and technology studies, and design theory to investigate how scientific knowledge practices are designed through media apparatuses.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"NewSouth Books","offers":[{"title":"Default Title","offer_id":47471149023468,"sku":"9781517910341","price":74.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781517910341-molecular-capture.jpg?v=1775235822"}],"url":"https:\/\/bookhero.co.nz\/collections\/adam-nocek.oembed","provider":"Book Hero","version":"1.0","type":"link"}